How Startups Get the Growth Flywheel Spinning
Before you get to the flywheel, start with dominoes
One of the best bits of advice I’ve ever gotten was from a mentor who told me that the absolute worst mistake a startup founder can make is when they experience an explosive move up and to the right and then assume that will last forever.
The frustrating Catch-22 of innovation and disruption is that you need big wins to grow, but you can’t rely on those big wins from one to the next.
Getting to growth isn’t leapfrogging from big win to big win. It’s about chaining together and locking in the learnings from all the wins, small to medium to large.
Here’s how to do that.