The Attention Economy Is a Real Marketing Strategy Shift

Private Newsletter

Last week, I wrote about the LinkedIn Thought Leaders coming for your attention. That resonated with a ton of you. I’m just getting warmed up on this topic, because I see this as the stumbling-out-of-the-gate beginning of a major marketing strategy shift across the board – all types of businesses at all stages, and especially for startups, SMBs, and innovators.

And this is not just about marketers, either. This is a shot across the bow of the entire business organization. Stuff everyone should know.

I’ll make sure I don’t inundate you all back here with the drama, just the facts and any advice I can dole out.

But the shift is real and it’s happening. Well, it’s not new, but the volume on it is getting turned way up now as so many people have started authentic blogging and microblogging at once.